MEMORANDUM
To: Investment Committee From: [Venture Investor] Date: October 26, 2023 Subject: Together AI – Series A Investment Consideration Confidential
Thesis: The Arbitrage Event in Open-Source Compute
The venture-scale return in AI has, until recently, been captured exclusively by proprietary model owners (OpenAI, Anthropic). However, the marginal cost of high-quality intelligence is collapsing due to the open-source movement (Llama, Mistral). The bottleneck is no longer the model weights; it is the infrastructure required to run them.
Together AI represents a bet on a "picks and shovels" business that monetizes the deployment layer of the open-source ecosystem. The fund-returner thesis rests on one premise: proprietary model APIs will face severe margin compression from open-source alternatives, and the majority of enterprise AI traffic will flow through neutral, performance-optimized cloud providers rather than hyperscaler walled gardens. If Together AI becomes the "Cloudflare for LLMs"—the default layer for serving and fine-tuning open models—it captures a disproportionate share of the rapidly expanding inference market, creating a durable, high-velocity revenue engine.
Product & Wedge: Inference-First, Infrastructure-Bottom
Together AI’s strategy is a bottom-up stack play. Their wedge is not a slick UX; it is raw engineering performance.
- The Wedge (Inference): They have optimized the serving of open-source models (Llama, Mistral, Yi, etc.) to run faster and cheaper than generic GPU clouds. By utilizing custom kernels (FlashAttention-3, custom CUDA graphs) and aggressive batching, they can serve a model like Llama-3 at a fraction of the cost of naive vLLM deployments. This attracts startups and developers who want the quality of GPT-4-ish performance without the margin stack of OpenAI.
- The Expansion (Fine-tuning): Once data flows through their inference engine, the natural next step is customization. Together offers fine-tuning (LoRA/full) on the same hardware. This increases stickiness; the fine-tuned model artifact lives in their environment.
- The Endgame (GPU Clusters): At the top of the stack, they offer "GPU Clusters" for enterprises that want to own the full stack but not manage the physical hardware or Kubernetes layer. This moves them from a variable revenue model (per token) to a high-value, contracted, reserved revenue model (per GPU-hour).
Market & Competition: The Battle for the Neutral Layer
The market is bifurcating into "Model Builders" (OpenAI, Anthropic, Google) and "Model Runners." Together AI aims to be the leading neutral runner.
The Competitive Arena:
- Hyperscalers (AWS, Azure, GCP): They own the raw compute. However, they are optimized for general-purpose workloads, not the high-throughput, low-latency requirements of transformer inference. They also face a conflict of interest (pushing their own proprietary models).
- Pure-Play Inference Startups:
- Fireworks AI: The most direct competitor. Similar pitch (fast, cheap gen-AI inference). Fireworks has been aggressive on the developer experience and compound AI systems (function calling).
- Replicate: Focuses heavily on the "run open-source models via API" niche but is generally considered less performant on massive scale enterprise workloads; more of a hobbyist/prosumer tool historically.
- Anyscale (Ray): Owns the orchestration layer, but is moving up the stack to serve models.
- Neoclouds (CoreWeave, Lambda): They rent raw GPUs. Together AI is effectively a software layer on top of these providers. The risk here is Neoclouds decide to build their own inference software (CoreWeave has already moved this direction with its object storage and serving layers).
Differentiation: Together’s legacy (founded by the creators of the FlashAttention algorithm and the RedPajama dataset) gives them a technical credibility that pure resellers lack.
Traction & Business Signal
Note: Specific revenue and churn metrics are private and unknown to the public markets.
- Technical Adoption: Together AI consistently ranks at the top of the Artificial Analysis LLM performance leaderboards for open-model serving throughput and latency. This is a strong technical signal.
- Model Count: They serve hundreds of open-source models, indicating breadth.
- Funding Velocity: This round (Series A) follows quickly on the heels of a substantial seed led by Lux Capital and Kleiner Perkins, suggesting strong insider conviction and likely revenue inflection (standard growth-stage pattern).
- Ecosystem: They are the default backend for many popular open-source frameworks and have strong marquee logos (specific logos listed on their site, though exact ARR per logo is unknown).
Risks: The Three Deal Killers
- The Hyperscaler Margin Squeeze: AWS/Azure/GCP view inference as a commodity. If they subsidize their own serving costs (or bundle credits) to prevent churn to Together, Together's margin profile collapses. Unlike Snowflake, which battled AWS on data warehousing, inference is a much newer and less sticky workload. If AWS Bedrock offers superior latency or enterprise discounting, the "neutral party" advantage may not be enough to justify a premium.
- The Fragmentation of the Model Layer: The open-source ecosystem is chaotic. A new "Llama-killer" drops every quarter. While Together benefits from churn (users constantly testing new models), it also prevents optimization. The edge they built for Llama-3 might be wasted if the market shifts to a new architecture (e.g., Mamba/State Space Models) that requires different kernel optimizations. Unlike a proprietary model company, they are entirely dependent on the quality of OSS releases they do not control.
- Capital Intensity vs. Software Multiples: To offer GPU Clusters, Together must sign massive leases with CoreWeave or hardware vendors. This is a capital-intensive balance sheet game. If the market prices Together as a "hardware reseller" (low multiple) rather than a "software platform" (high multiple), the return profile deteriorates. The "GPU Cluster" revenue might be huge, but if the gross margin on that revenue is 10-15% (typical pass-through), it will dilute the valuation multiple even if it pumps the top-line ARR.
Verdict: PASS (Conditional)
Decision: We should pass at the current Series A terms unless one critical question is answered satisfactorily.
Rationale: The market opportunity is enormous, and the team is technically elite. However, the combination of hardware passthrough revenue and intense pressure from hyperscalers creates a "squeezed middle" scenario. If Together is primarily a reseller, we are overpaying for a hardware business.
The One Question: “Can you show me the gross margin differential between your Inference API revenue and your GPU Cluster revenue, and prove that Inference revenue is scaling faster than the Cluster revenue as a percentage of the mix?”
If the answer is that Inference/Software margins are >75% and growing faster than the raw compute rental business, the investment thesis holds, and we should lean in heavily. If the mix is shifting toward GPU Clusters, we are simply funding a capital-intensive infrastructure arbitrage with software-level risk.